Sharp Air Purifier Review – 5 Key Factors Model Approach
Initiating our debut Air Cleanser Review – 5-Key Factors Model, we are beginning with the Sharp Air Cleanser Review.
Our earlier post dealt at length about the Methodical Peer Review that is missing in the ionic air cleanser market. Consequently, we have broadened our model to add Methodical Peer Review as a fifth key factor. This is even though it will draw a blank. It would be thrilling if the empty space sets off a budding scientist or researcher to produce the first independent methodical peer review for an ionic air cleanser technology. If I am aiming to be noticed, being the first with a methodical peer review in a multi-million industry seems a clear choice.It would be no surprise if every marketer of an ionic air cleanser will then refer to me!
Our Sharp Air Cleanser Review, comprising several articles, will cover the various aspects of the Air Cleanser Review – 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Worth – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Methodical Peer Review.
Soon to be a century ancient, Sharp is a Japanese company with a solid track record. That is so vital In business, which is why we picked Sharp for our first review. The first article of our Sharp Air Cleanser Review at Ezine.com provides a brief description of Sharp Corporation and a concise overview of their unique ionic air purification technology.
Apart from impressive description, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with in rank. Not that there is complete transparency, but there is enough to outshine others.
Sharp Air Cleanser Review – Unusual Insight of Marketing Strategy
What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Incredible! Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Focus on research and enhancement resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.
(b) Phase II
Focus on “academic marketing”, a method that obtains methodical evidence of the worth of a particular technology through collaborative research with leading academic institutions and marketing consumer products based on this proof. Together with 14 academic research bodies around the globe, Sharp worked to instill confidence in its Plasmacluster Ion technology by proving its worth against 28 harmful pathogens and substances, inclusive of airborne bacteria and viruses, molds allergens and odors.
(c) Phase III
In its next big go, Sharp is demonstrating the effectiveness of the technology in real-life environments. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.
These contain car air conditioners, railcar air conditioners, mist sauna, air sanitizer, smoke control systems, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, electric bathroom radiator/ventilator/dryer, elevators, toilets, gas fan radiator, etc.
Our Sharp Air Cleanser Review comprise several articles, including an overview of the patent-pending Plasmacluster Ion technology, a look at what really went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. Academic marketing is defined by Sharp in our Ezine article which you can access via the widget on our blog.
No fanfare, but it seems honestly obvious that Sharp is quietly working to dominate the ionic air cleanser industry. Their heavy investment in the ever-humanizing futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner very than later.
Do follow our continuing, Sharp Air Cleanser Review at The Ionic Air Cleanser Blog.
